Videolevels' High-Fidelity Streaming Drives 53% Growth in ERSO's Online Audience

Challenge

The Estonian National Symphony Orchestra (ERSO) is renowned for its high-quality performances and recordings. However, it faced challenges in expanding its digital presence and increasing global engagement. The Orchestra aimed to enhance its online visibility, attract younger audiences, and create a seamless digital experience reflecting the quality of their live performances. With the rise of virtual events, ERSO also needed a reliable solution to broadcast their performances to a wider audience without compromising audio-visual quality. ERSO had four key goals: 1) Reach new and diverse audiences, 2) Create more value for sponsors, 3) Ensure highest possible audio and video quality, and 4) Implement a custom and attractive design to stand out.

Solution

Videolevels partnered with ERSO to develop a comprehensive digital strategy focused on high-quality content creation and multi-platform distribution. Key components of the solution included:

• Streaming and Distribution: Leveraging Videolevels' robust streaming platform, ERSO was able to broadcast live performances and make extensive use of on-demand video content. The seamless integration allowed the Orchestra to reach a global audience while maintaining control over their media.

• Modular Platform: Videolevels allows ERSO to optimize revenue and marketing reach. Our platform doesn’t dictate digital sales-led growth. ERSO was able to use the platform to implement custom business models, such as pay-per-view, subscriptions, ads, and sponsorships.

• Purpose-built for high-fidelity audio and video: Videolevels' backend was custom-built for lossless audio and high-quality video streaming. This ensured the authenticity and rigor of the ERSO concerts were maintained through our streaming platform.

Results

The collaboration between Videolevels and the Estonian National Symphony Orchestra yielded impressive results:

• Increased Sponsorship Deals: Sponsors find digital presence attractive. During the existence of ERSO TV, several significant sponsorship deals were closed solely because of its digital presence.

• Audience Expansion: The Orchestra reached a wider audience, with a noticeable influx of younger demographics and other segments that could not attend concerts in person. Online viewership of ERSO TV increased by 53% in the 2023/24 season compared to 2022/23.