From Google Drive to EPCC.TV: Videolevels Drives 61% Increase in Audience Reach for EPCC
Challenge
Estonian Philharmonic Chamber Choir (EPCC) is renowned for its high-quality performances and recordings, but it faced challenges in expanding its digital presence and increasing global engagement. The Choir constantly seeks innovative ways to enhance the music experience with technology. In addition to concerts, they organize roundtables and workshops to explore and brainstorm the relationship between music and technology and the potential this combination could bring. With the increasing trend towards virtual events, EPCC needed a reliable solution to broadcast their performances and other events to a wider audience without compromising audio-visual quality.
Solution
Videolevels partnered with EPCC to develop a comprehensive digital strategy focused on high-quality content creation and multi-platform distribution. Key components of the solution included:
Streaming and Distribution: Leveraging Videolevels' robust streaming platform, EPCC was able to broadcast live performances and extensively use on-demand video content. The seamless integration allowed the Choir to reach a global audience while maintaining control over their media.
Modular Platform: Videolevels allowed EPCC to easily apply their own custom design, data structure, and categorization, making it possible to create an attractive, personalized user experience.
Results
The collaboration between Videolevels and the Estonian Philharmonic Chamber Choir has yielded impressive results:
Increased effectiveness in work: They use Videolevels for three main purposes:
Marketing: They now have an easy and engaging way to share their musical content with agents, promoters, and event organizers. Previously, they used Google Drive, generated different links for emails, and manually processed videos. Now, EPCC.TV has made communication and marketing much easier and less time-consuming. They no longer need to worry about technical solutions and can focus on more substantial matters.
Archiving: In addition to streaming and sharing new content, they use the platform as an easy-to-use archive. The archive is not just about storing files in a folder; it also presents them attractively and makes them easily accessible to anyone, including members, preserving their impressive legacy.
Analytics: They have an easy way to measure and analyze the impact and engagement of their activities on their audience.
Enhanced Engagement and Audience Expansion: EPCC.TV has seen a 61% increase in reach within the past 18 months.
Quote
"Videolevels is a highly reliable partner. Thanks to them, I can focus on substantive matters and direct engagement with partners in my work without worrying about technical details. I appreciate their flexible customer support, quick responsiveness, and high-level expertise in streaming and digital media solutions. These qualities have opened new opportunities in our field through an engaging and high-quality online experience, breaking down barriers to accessibility for our content."
Annika Kuuda
Partnership manager at the Estonian Philharmonic Chamber Choir
VIDEOLEVELS
Launch a custom streaming platform
for your events and creative content.
Stream, monetise and engage.
Contact
hello@videolevels.com
+372 5871 3020
To the moon!
© 2042 Videolevels